A first look at the Iconic Home, AD’s virtual showhouse and the Black Interior Designers Network

The Iconic Home, the virtual model home presented by ADVERTISEMENT and the Black Interior Designers Network, opens its doors on SHOW Website comes out on September 27th. A whole new group of talents from the Black Design community brought the showcase to life with their imaginative creations.

Located on a lush green meadow, the house is a modern retreat that focuses on indoor and outdoor living. Elizabeth Graziolo, the architect behind the house, created a narrative to guide the design: Two fathers, a novelist and a floral designer, moved to New York state to raise their baby daughter. Each designer created a space within the home and kept that narrative in mind.

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Much of the insights given will focus on one task that was central to this year’s Iconic Home: creating stunning interiors that remain environmentally friendly. The architecture, as well as the interiors and the landscape, focus on a multitude of sustainable innovations that catapult the model home to the forefront of design.

Once live, viewers can explore the house vividly and in detail through virtual tours. By selecting certain items in each area, procurement and product information as well as various wisdom from the creator are displayed.

The photo-realistic experience is produced by The Boundary, a leading company for architectural visualization. This year the Iconic Home is presented in partnership with Method®, a leading provider of design-oriented household and personal care products for over 20 years. After the “Method for change” campaign, in which refillable aluminum bottles were introduced, brand integration is about making small changes with joy and addiction, so that every single one wants to be part of it.

There are new products from Arhaus, Beautyrest, Crate & Kids, Garage Living®, Heat & Glo, Kohler and Rémy Martin throughout the house.

Read on for a first look at what The Iconic Home has in store.

Rasheeda Gray’s entry and salon

Rendered by The Boundary

Rasheeda Gray’s entry and salon

Gray wanted to give the homeowners and their guests an instant release as soon as they entered the house. The resulting design is an exercise in zen, yet includes accent pieces that make a statement quickly. Case in point: Lisa Whittington’s captivating collage Double awareness: the strange meaning of being black, which hangs over the double-sided fireplace.

Mikel Welch’s library

Rendered by The Boundary
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