Marketing and media events from May 16 to May 22, 2022

May 18th

Property Brothers twins Drew and Jonathan Scott get a network contest tonight when Buy It or Build It, starring contractors Chris and Calvin LaMont – twin brothers from Dallas – premieres on HGTV at 9 p.m. EDT.

The Warner Bros. Discovery promotional event will be held at the Hulu Theater in Madison Square Garden, where the combined companies’ newly appointed advertising executive Jon Steinlauf will focus on their sporting attributes, he told Ad Age. Paramount will host its Upfront event at Carnegie Hall later in the day.

May 19th

Brieane Olson, President of PacSun, joins Ad Age Remote. She will discuss the retail chain’s new Metaverse marketing strategy, gender-biased product collection and why it was one of the first retailers to accept cryptocurrency.

The CW wraps up the week of upfront payments with a morning presentation at the New York City Center.

May 20th

The New York Times Presents documentary series returns to FX and Hulu with the premiere of “Elon Musk’s Crash Course” at 10 p.m. EDT. A description of the document in The Times promises an investigation of “the otherworldly nature of Musk’s pursuit of self-driving technology and the tragic results. Using first-hand accounts, the film traces how autopilot played a role in several deaths and dozens of other accidents that Tesla has not publicly admitted to.”

Downton Abbey: A New Era is in US theaters and Chip ‘n Dale: Rescue Rangers is making its debut on Disney+. Flip a coin!

21-22 May

NBC will air the season finale of Saturday Night Live. Actress Natasha Lyonne, star of Netflix series Russian Doll, will host.

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